Aman Kaur ― User Researcher
A lil surprise
Mixed Methods Researcher by Day. Creative By Night. Prev @Google, @Microsoft
I believe the best research comes from speaking the language of my stakeholders and that has helped me make impact on cross-functional product teams at big tech companies and Fortune 500 clients for the last 10+ years.

I’m constantly experimenting with digital and physical art, catch a glimpse on my IG page. Based in NYC with my cute little pup 🐶, click here to play with him.
Google: Coffee Ninja (Internal Tool Redesign)
Project Type
Foundational + Evaluative Research
Methods
Co-design, User Interviews, Usability Testing
Stakeholders
VP of Design, Product Managers, UX Designers, Engineering
Description
Brought on as the lead researcher to guide a multi phase redesign of an internal connection platform for Googlers. Solving for usability & engagement in the tool that targeted distributed teams.

For the full case study, reach out to chat 💬
Microsoft: MyHub (Internal Platform Development)
Project Type
Evaluative Research
Methods
User Interviews, Journey Mapping, Usability Testing
Stakeholders
PMs, UX Engineering, & Operations
Description
Led research for an internal platform designed to centralize employee tools, resources, and workflows into a single experience. Shaped early definition through design execution.

For the full case study, reach out to chat 💬
FanDuel NFL: Experience of a New User
Project Type
Foundational Research
Methods
Cognitive Walkthrough, 2 Week Diary Study, User Interviews
Stakeholders
VP of Product, Marketing Director, Eng Team
Description
The start of NFL season brings an influx of new users to the platform. This study helped us understand the end to end journey of a new user, uncover pain points that impact retention, and influence the product roadmap

For the full case study, reach out to chat 💬
FanDuel: Rethinking Bulk Entry for High Value Players
Project Type
Evaluative Research
Methods
Data Analysis, Cognitive Walkthrough, User Testing, Click Testing
Stakeholders
VP of Product, Design Team
Description
1% of players use the bulk entry feature, yet it accounts for millions in revenue. Our goal was to increase adoption among high value players. Through research I unpacked structural issues in the design that went beyond discoverability.

For the full case study, reach out to chat 💬
Blue Apron: Investigating Subscription Retention
Project Type
Quantitative Research
Methods
Data Analysis, Social Listening, Brand-Passion Indexing, Competitive Analysis
Stakeholders
Product Marketing, Product Management
Description
Blue Apron had first mover advantage in the US. As the space grew, their customer acquisition rate and retention declined. I was brought in to understand the competitive landscape, and sharpen product positioning.

For the full case study, reach out to chat 💬
LG Mobile: Establishing a Research Framework
Project Type
Generative, Mixed-Methods Research
Methods
Competitive Analysis, Literature Review, Survey, 1-1 Interviews
Stakeholders
Product Management, Engineering, Design
Description
LG released the V20 phone to poor consumer reception. I was brought into this highly engineering-driven team, to understand why they weren’t connecting with customers, and influence the roadmap for their next phone.

For the full case study, reach out to chat 💬
Methods
User Interviews
Diary Studies
Journey Mapping
Codesign
Usability Testing
Heuristics
Cognitive Walkthrough
Card Sort
Surveys
Audit
A/B Testing
Heatmaps
Tools
Lookback
Zoom
YouCanBookMe
Miro
Braze
Maze
UserTesting.com
Figma
Respondent
Confluence
Survey Analytics
UserZoom
Asana
Descript
Jira
Trello
Experience
2023-Now
2021-2023
2021
2019-2021
2018-2019
2017-2018
2015-2017
2014-2015
Co-Founder
Lead User Researcher
Lead User Researcher
Lead User Researcher
Sr User Researcher
Sr User Researcher
User Researcher
User Researcher
Silicon Valley School of DesignSVSD
Google
Microsoft
FanDuel
TMA
Droga5
Laundry Service
Deep Focus
Education
BA (Behavioural Economics)
SF State University
Shoot me an email:
amanjeetkaurjassal@gmail.com